Analytics, AI & Marketing
Find tools for understanding players, measuring performance and managing marketing activity. This category includes business intelligence, recommendation engines, attribution and affiliate management software. It does not include affiliate programs, networks or publishers themselves; those businesses belong under Affiliates.
%22%3E%3Cpath%20id%3D%22Path_175206%22%20data-name%3D%22Path%20175206%22%20d%3D%22M45.4%2C127.483a28.346%2C28.346%2C0%2C0%2C1%2C0-56.692V53.74a45.4%2C45.4%2C0%2C1%2C0%2C45.4%2C45.4H73.743A28.378%2C28.378%2C0%2C0%2C1%2C45.4%2C127.483%22%20transform%3D%22translate(0%20-42.444)%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%2068%2C%20121)%20!important%3B%22%2F%3E%3Cpath%20id%3D%22Path_175207%22%20data-name%3D%22Path%20175207%22%20d%3D%22M272.665%2C28.347A28.346%2C28.346%2C0%2C0%2C1%2C244.319%2C0a28.346%2C28.346%2C0%2C0%2C1-28.346%2C28.346%2C28.346%2C28.346%2C0%2C0%2C1%2C28.346%2C28.346%2C28.346%2C28.346%2C0%2C0%2C1%2C28.346-28.346%22%20transform%3D%22translate(-170.577%20-0.001)%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%2068%2C%20121)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E){kind=small}
10star
10star's Alpha service handles odds, managed trading and customer-level risk management for licensed sportsbooks.
ABC World Media
ABC World Media is an advertising agency focused on media buying and planning, with creative, SEO, content and PR services.
Abelson Sports
Abelson Sports supplies odds and data to bookmakers since 2003, with a focus on football player markets and a bet builder.
Advansys
Nexio offers advanced tools for player loyalty and CRM in casino environments.
affie.ai
affie.ai is an AI assistant for iGaming affiliate managers that automates reports and alerts and answers questions in a chat.
Affise
Affise provides affiliate tracking software for casinos with CPA, RevShare and hybrid commissions, white-label panels and payouts.
Affnook
Affnook is an iGaming affiliate platform for operators and networks, with tracking, fraud protection, invoicing and LTV tools.
Alanbase
Alanbase is affiliate program software with iGaming presets, CPA, RevShare and hybrid payouts, real-time stats and a 14-day trial.
Alea
Alea is a casino game aggregator offering seamless API integration with over 16,000 games.
All-in Global
All-in Global translates and localises iGaming, betting and fintech content in 100+ languages, with ISO 17100 certification.
Axom Gaming
Axom Gaming, formerly Ibex.ai, is an AI tool that works next to an operator's CRM to pick the most profitable action for each player.
BizAcuity
BizAcuity offers BI, data, AI and cloud services, with iGaming, land-based casino and sports betting among the industries it serves.
Blask
Blask is an analytics platform that estimates iGaming brand strength and market share from search data, with hourly updates.
Bloomreach
Bloomreach is a marketing automation platform that unifies customer data and runs AI-assisted, personalised campaigns across channels.
Cevro AI
Cevro AI provides multilingual AI support agents for gambling operators that handle bonus, KYC, payment and responsible gambling queries.
Comm100
Comm100 combines live chat, ticketing, messaging, voice and AI agents in one customer service platform, with an offer for gambling operators.
Frosmo
Frosmo offers AI personalization for iGaming, with game recommendations, early churn prediction and lobby tests on any platform.
Gamblitude
Gamblitude is an analytics and AI data platform for iGaming, with a managed data warehouse, dashboards, predictive models and an AI agent.
Hub88
Hub88's Operator Backoffice gives operators real-time dashboards, BI reports and game, transaction and campaign management.
Huddle
Huddle provides an automated odds feed for basketball, football, tennis, ice hockey and baseball, with player props and a trading back office.
Income Access
Affiliate software, an iGaming affiliate network and digital marketing services for casino, sports betting, bingo, poker and lottery brands.
IREV
Affiliate management platform for partner programs, with postback and API tracking, commission rules, user permissions, KYC and fraud controls.
MICo
Machine learning tools for iGaming operators, including personalized game recommendations and player behaviour predictions linked to CRM.
Mindway AI
Safer gambling software that uses AI to spot problem play early, with the GameScanner monitoring tool and the Gamalyze player self-test.