About Axom Gaming
Axom Gaming was formerly called Ibex.ai. It works alongside an operator's existing CRM and data. For each player, it picks the commercial action most likely to raise NGR, which is revenue after bonuses and costs.
The CRM team keeps control of strategy, creative and responsible gaming rules. Axom automates the player-level decisions and measures the results, which cuts manual campaign work.
The company shares client results. 888Africa reports 18% higher NGR in three months with the same CRM. Casimba's CMO says it moved 90% of its campaigns to Axom after a six-month test. Run your own test against a control group before you hand over most campaigns.