Certification, technology and choosing a partner
What it is
All-in Global is a language services company that works only for iGaming, sports betting, esports and fintech. Listed with its headquarters in Malta, it reports 16 years in the industry, more than 450 native-speaking translators and copywriters, and coverage of over 100 languages. The work spans translation and localisation, content writing, SEO and audiovisual services such as subtitling and voice-over.
Why a specialist rather than a general agency? Vocabulary and consequence. A generic translator can turn "each-way bet" or "wagering requirement" into nonsense, and in a regulated market a mistranslated bonus term is a compliance problem, not just an awkward sentence. A specialised agency knows the terms and the regulatory context behind them, which shortens review cycles for the operator's legal team.
Key features
- The company holds ISO 9001 for quality management.
- It also holds ISO 17100:2015, the international standard for translation services, which requires qualified translators and a separate reviser for each text.
- In February 2024 All-in Global presented a machine translation engine customised for iGaming, which it combines with human translators.
- Machine output handles volume such as game descriptions, lobby text and support macros, while the human revision layer keeps bonus rules and terms accurate.
- Nimdzi Insights has listed it among the leading language service providers in Southern Europe.
- It has collected awards at CEEGC, the EGR B2B Awards and the SBC Awards.
Who it's for
Operators, suppliers and fintech firms in regulated markets that need localised marketing, product and legal text checked by people who know gambling vocabulary.
A practical rule: send terms and conditions and bonus rules through the same team that translates marketing copy. Consistency between what the banner promises and what the T&Cs say is exactly what regulators check, and two separate suppliers are how the two drift apart.
Before you sign
These questions apply to any agency, this one included.
- Will you get a glossary per market that your compliance team approves once and every translator then follows?
- What is the split between machine and human work on each content type, and who signs off?
- What is the turnaround for urgent changes, such as a regulator requiring new wording in terms and conditions?
- Is there native SEO capability rather than translated keywords, given that players in Portugal and Brazil search differently even in the same language?