Customer data, AI campaigns and integrations
What it is
Bloomreach is a marketing automation platform that joins customer and product data in real time and runs campaigns across channels. Bloomreach says it serves over 1,400 brands, including Burger King and Miele, and that it complies with GDPR.
Key features
- Its AI, called Loomi, automates campaign management and adjusts messages as customer signals arrive.
- Data sources are unified in one customer view.
- A CRM team can build segments and personalised campaigns without waiting for IT.
- It integrates with major ecommerce systems and more than 130 other tools.
- Analytics are included for measuring results.
Who it's for
CRM and marketing teams that want independence from IT, including gambling operators.
Before you sign
- How do consent, marketing preferences and self-exclusion flags flow into the platform before any campaign goes live?