About OptiKPI
OptiKPI is a CRM and player engagement platform for iGaming operators. A real-time data layer joins gameplay, transactions and behaviour into one live player profile.
Machine learning scores each player for churn risk, deposit propensity, engagement probability and LTV tier. An AI Copilot raises risks before the team has to look for them. Retention managers then turn those scores into audiences and workflows. Messages go out by email, SMS and MMS, push, WhatsApp, an in-app inbox, pop-ups and bonuses.
Missions and rewards sit inside the CRM workflows. Dashboards cover retention, campaign ROI and segment performance. Version 2.0 of the product is now live.