Name: Comtrade Gaming
Brand: Comtrade Gaming

Comtrade Gaming's casino CRM joins online and land-based play into one player profile, with a real-time Award Engine and floor alerts.

One profile, real-time rewards and fit

Comtrade Gaming is a Slovenian technology company that works for three kinds of client: operators, game vendors and regulators. Its main operator product is iCore, a gaming platform and back end used online and in land-based venues; sCore covers gaming systems management for land-based operations. Over the years it has signed platform deals with Dafabet, Mansion88 and Stanleybet Romania, and in 2021 it signed its first US platform agreement, with esports betting company G3 Esports. Its systems follow the open standards of the Gaming Standards Association, which matters when a casino needs equipment from several manufacturers to talk to one system.

The regulator side is less visible but tells you about the company's depth. In February 2024 Comtrade Gaming launched a National Central Electronic Monitoring System for the Lotteries and Gaming Regulatory Board of Uganda, which monitors gambling activity across the country's licensed operators, detects irregularities and flags at-risk play. A supplier that builds monitoring tools for regulators tends to understand what those regulators will later ask of operators.

One profile per customer

The product on this page is the CRM module for casino operators. Its central idea is a single profile across channels: spending and behaviour from online play and from land-based systems are joined, so a player who visits the casino on Saturday and plays online on Monday is recognised as the same person.

That sounds obvious. In practice most operators with both channels run two databases, two loyalty schemes and two marketing teams, and the player receives offers that contradict each other.

Rewards in real time

The Award Engine evaluates eligibility for rewards as events happen and issues them immediately, rather than in a nightly batch. Floor staff get mobile alerts when a valued player arrives or reaches a threshold, and campaigns run across several messaging channels. For a host on the floor, knowing that a player just hit a tier online is the difference between a timely greeting and a missed moment.

Fit and limits

The strongest case is an operator with both casinos and an online brand, where the unified profile is the hard part. A purely online operator can find similar CRM features in many tools; the land-based integration is what makes Comtrade distinctive.

Ask early:

which casino management systems are already supported, because that integration sets the timeline;
how player consent is handled when data from the venue is used for online marketing, since privacy rules treat that combination carefully;
how the Award Engine's real-time offers are checked against responsible gambling limits before they reach the player.

Comtrade Gaming casino CRM

One profile, real-time rewards and fit

One profile per customer

Rewards in real time

Fit and limits

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