About Braze
Braze is a customer engagement platform used across many industries, with a dedicated offer for gaming and gambling. It pulls player data from inside and outside the game, then sends messages by email, app, web, SMS, WhatsApp and other channels.
Marketers can build multi-step player journeys and react to player actions in real time. BrazeAI adds automated decisions on who gets which message, plus AI agents. Reporting tools track the results.
Braze reports gains for gaming clients, such as 31% more sessions per user year over year. It also links to a DraftKings case on personalised messaging. As a general platform, it will need setup work for bonus rules and responsible gaming limits.