Incentive Games

Edinburgh-based Incentive Games builds two kinds of products. Its real-money range covers multiplayer crash games, tower games where players climb through rising risk, and quick arcade titles. Its free-to-play range includes sports and casino games branded for each operator, with daily prizes and a path into the real-money games.

The free-to-play side is aimed at retention and loyalty. The company reports 438m+ game entries in 2025 and says it spent 160+ hours listening to player feedback that year. A recent launch is a Squid Game Glass Bridge tower game made with Light & Wonder.

Incentive Games Limited is licensed by the Great Britain Gambling Commission under account number 65694. It also lists a US address in Las Vegas.