Personal outreach and performance pricing
What it is
Enteractive runs reactivation campaigns for online casinos and sportsbooks. The target is players who have stopped depositing, and the method is a real conversation with an agent rather than another automated email or push message. Clients named by the company include Betsson, Kindred Group and Stake.
Key features
- Campaigns are set up per operator and per market.
- The company says it works in more than 50 markets.
- It connects to the operator's existing CRM, so contacted players and their results stay in the operator's own data.
- Pricing is performance-based: the operator pays when players re-engage, not for the number of calls made.
Who it's for
Casino and sportsbook operators with a base of lapsed depositors to win back. Outbound contact with lapsed players is regulated in many markets, so compliance terms matter from the start.
Before you sign
- What consent rules apply to each campaign?
- How is opt-out handled?
- Which responsible gambling checks run before the first campaign?
- How are agents told to handle a player who shows signs of harm?