About BugsyEmpire
BugsyEmpire is a paid media and creative agency for iGaming, based in Cyprus. It works with real-money, sweepstakes and social casino brands, sportsbooks, poker, lottery and prediction markets. The US and Europe are its main markets.
Tracking comes first. The agency sets up data layers, tag manager, analytics and UTMs before it scales any spend. It then buys media on Meta, TikTok, Google, Snapchat, Reddit, X and Bing, plus app networks such as AppLovin and Moloco. It also helps brands get whitelisted on these ad platforms.
The agency says it has worked with over 100 iGaming brands and manages more than $150 million in yearly paid media. Its CRM work uses Customer.io and Optimove.