Player acquisition and advisory for iGaming firms
What it is
Digitalfuel is an independent iGaming agency that works on both sides of the industry: it helps B2B suppliers win clients and scale, and helps B2C operators fix problems and grow. The company says it is not a broker, a platform or a media owner. It reports more than 25 years in iGaming, work with over 240 B2C and B2B businesses, and clients in more than 37 countries.
Key features
- Player acquisition covers new traffic channels and the balance between acquisition cost and lifetime value.
- Operational work covers processes, retention and market entry.
- The firm advises on investment and acquisitions.
- It places fractional or interim senior executives.
- Its site title adds AI automation to the list.
- It publishes guides on ad compliance, traffic fraud and regulated markets.
Brands shown as past clients include Playtech, Flutter Entertainment, Entain, bet365, LeoVegas, BetMGM, Caesars Entertainment, DraftKings, FanDuel, Tabcorp and Stake.
Who it's for
B2B suppliers looking for clients and B2C operators that need help with acquisition, operations or senior hires.
Before you sign
- Who will actually do the work?
- Which of the listed brands were direct clients, and for what scope?
- How are fees set: retainer, project or performance-based?
- For acquisition work, what are the KPIs and reporting cadence, and who owns ad accounts and data?
- Do the proposed channels meet advertising rules in each target market?