Affiliate, paid media and iGaming consultancy
What it is
Adlegion describes itself as a UK-registered performance media agency for brands that want paid growth without a reseller layer. It says it has more than 10 years of affiliate work behind it, thousands of vetted media and affiliate partners, and owned media that reaches over 500M views a month.
It also runs its own creative tool, AdHangar, which builds ads inside a client's Meta account in a paused state so the client approves them. YouTube Ads, CM360 and TikTok are listed as coming.
Key features
- Affiliate marketing: programme strategy, partner recruitment, rate negotiation and fraud-resistant approvals, paid when agreed milestones are hit.
- Payments consultancy: matching merchants with payment providers and benchmarking rates.
- Social branding and clipping: paid social plus distribution on owned channels.
- Sponsorship and partnerships: deals with teams, creators and events, including esports.
- PPC and paid search: keyword research and campaign structure.
- iGaming consultancy: acquisition, retention and CRO for casino, bingo, poker, fantasy and sports betting.
Those are the agency's six service groups.
Who it's for
Gambling and other brands that want an agency to run affiliate, paid and sponsorship growth directly rather than through a reseller.
Before you sign
- How are milestones defined and measured?
- Who owns partner contracts and data after the deal ends?
- Which gambling markets has the team actually run campaigns in?
- How are creators and affiliates screened against local advertising and responsible gambling rules?