One wallet across sportsbook and casino
What it is
All In Platform positions itself as a single suite for operators who want sportsbook, casino, live casino and player account management (PAM) from one vendor. The PAM sits at the centre: player accounts, wallets and limits are shared across verticals, so a customer can move from a bet to a slot without a second registration or a separate balance.
The commercial side is led by Chief Business Officer John Foster, with Trendafil Pashov as Head of Casino. The platform was nominated as an Industry Rising Star in the casino innovation and software supplier category at the SBC Awards, a recognition aimed at newer companies.
Key features
- The company says it works with more than 250 game providers.
- In August 2025 Yggdrasil made its full portfolio available on the platform, including recent releases such as Bob Marlin Goes Deep.
- Integrations with studios and payment gateways come through the platform's APIs, which reduces the number of separate contracts an operator has to manage at launch.
- One PAM shares accounts, wallets and limits across sportsbook, casino and live casino.
An operator that buys sportsbook, casino and PAM from three suppliers spends its first months on integration: three wallets to reconcile, three sets of player limits, three reporting formats. A single suite removes most of that. The cost shows up later: switching one component means unpicking it from a shared data model, and the operator's roadmap depends on one supplier's priorities.
Who it's for
Operators that want to launch several verticals quickly from one vendor and can accept tighter dependence on that vendor later.
The licence footprint is not clear from public sources. The company does not list specific jurisdictions or certifications on its site, and for a B2B platform that is the first question to settle, because the operator's own licence usually requires the PAM and game server to be certified for that market. Until the licence information is public, All In Platform belongs on a shortlist that still needs checking. The breadth of content is the reason to do that checking.
Before you sign
- What is the certificate list per market, with dates?
- Which reference brands run on the platform today, ideally in your target market?
- How do responsible gambling limits set in one vertical apply in the others?
- How can player data be exported if you later move to another platform?