Dice titles, Shifter slots and Benelux clients
What it is
Air Dice Group started with dice. The company, established in the early 2000s and run today by Managing Director Christine Jinks from offices in the UK and Malta, built its name on dice placement games before adding slots, keno and bingo variants. It now has more than 100 slot titles, releases new content monthly and produces it across three internal studios. A sister company, Boomerang Digital, covers offline gaming and bingo.
Belgium is where Air Dice became a top supplier. Its relationship with Belgian operator Bingoal goes back to 2016 and was extended to the Netherlands in 2023, and Unibet and Versailles Casino are among its other clients there. Glenn De Cuyper, General Manager of Air Dice Services Belgium, said at the time that the company had been growing by around 50 percent a year for several years and was focusing on Tier 1 and Tier 2 operators in regulated markets. The listed markets now reach well beyond Benelux: the UK, Sweden, Portugal, Brazil, Colombia, Mexico, South Africa, Malta, Greece and the Baltic states.
Games and features
- Dice games use dice as symbols rather than reel icons, a niche most suppliers ignore.
- Shifter slots, a trademarked mechanic in titles such as Fruit Shifter and Shape Shifter, change the reel set during play.
- Classic slot content includes Coins of Goddess, Bounty Reef, The Temple of Relics, Wild Cash Spins, Fire Chilli, CapyCabana and Curvy Corsairs.
- In July 2025 the full portfolio went live on the SOFTSWISS Game Aggregator, opening access to a large operator network, with Latin America named as a strategic region.
- Integrations with Finnplay and QTech Games followed.
- The company partners with BeGambleAware and talks openly about player protection features in its games.
Christine Jinks has described slots as "the bread and butter when it comes to volume of play", which explains why the dice specialist now ships far more reels than dice.
Who it's for
Air Dice makes most sense for an operator who wants variety rather than another set of familiar reels: a dice title gives the lobby a different look and can hold players who are tired of standard slots. It makes least sense as a headline supplier for acquisition campaigns, where better-known studios carry more weight.
Before you integrate
- Which titles are certified in your specific market, given that the list differs by country?
- Are the Shifter and dice games available through the aggregator you already use, or only through a direct connection?