Trova Media

Trova Media sits between publishers and operators. It finds traffic from SEO sites, communities, social media pages and its own review sites. Then it sends that traffic to casino, sportsbook and sweepstakes brands.

For publishers, Trova handles links, tracking, reporting and commercial terms. For operators, it chooses traffic by quality, not raw volume. Deals can be CPA, revenue share or hybrid. The agency reports over 40 publisher relationships and calls itself sweepstakes native.

Trova works on pure performance, with no retainer. That suits operators who want to pay only for players. It also suits publishers who would rather not manage many affiliate programs themselves.